CONTENT & FORMATS
Development of editorial, video and digital formats suited to their use and audience.
MEDIA
Content designed to be seen, understood and followed.
The Media unit organizes the creation and shaping of content for digital, editorial and audiovisual environments.
The format follows the message, the audience and the channel — never the other way around.
EDITORIAL DIRECTION
Message, pace, tone and presentation are aligned so each piece of content retains a clear identity.
DISTRIBUTION
Preparation of content for its channels and coordination of its public presence.