CONCEPT
Definition of the format, objective, journey and intended audience experience.
EVENTS
Turn a gathering into an experience.
The Events unit develops and coordinates public experiences, activations and moments connected to group projects.
An event needs a reason to exist before it needs a stage.
COORDINATION
Organization of teams, partners, content, constraints and sequences required for execution.
AMPLIFICATION
Connecting the event with content, promotion and distribution formats that extend its reach.